UX design for the age of AI

Your AI can build anything. Tenet tells it who it’s for.

Tenet connects personas, journeys and decisions to the evidence behind them. Your team and its AI tools start from what you’ve already learned.

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From the design team behind products for

  • Apple
  • Nike
  • Walmart
  • Dr. Reddy’s
  • Travelport
  • Deem
  • Innovative IDM

Your team already learned this. Why is it missing from the design?

Tenet connects customer knowledge and design decisions so designers and AI can build without rebuilding context.

Who are we designing for?What does the evidence tell us?Why did we choose this approach?
How Tenet works

Make what you learned useful in the next build.

01

Capture

Keep research findings, decisions, and feedback with their sources, including why the team chose an approach.

02

Connect

Link that knowledge to personas and journey stages so designers and connected AI tools can use it in context.

03

Check

Explore a prototype from a persona’s perspective or review a page against adopted design rules. Investigate findings before moving forward.

01 · Personas

A persona should evolve as you learn more about the customer.

Understand what still holds, what needs questioning, and why.

02 · Prototype walkthroughs

Question the experience before you take it to customers.

Choose a persona, a goal, and a clickable prototype. Use an agent walkthrough to surface possible obstacles and prepare sharper research questions.

03 · Journeys

Understand what the customer needs at every stage.

Connect pages, research findings, and recorded walkthroughs to each journey stage. See where customers struggle and what needs to improve.

Evidence from people and agent findings remain separately labelled.

04 · Blueprints

Connect the experience to the service behind it.

Map the people, processes, and systems supporting each customer step. Make responsibilities and handoffs visible so your team can see where the service needs to change.

Give AI the reasoning before it builds.

Your team and its AI tools start from the same context. Your designers decide what to accept, change, or investigate.

In your workflow

Keep your workflow.
Bring your tools and your AI.

Keep the context connected to the work your team already does. Start with what you have; you don’t need to rebuild your process to try Tenet.

What changes for your team

Less searching.

Find the evidence and reasoning behind a decision without reconstructing the project.

Better prepared reviews.

Examine gaps earlier, so review time can focus on decisions that need your team’s judgment.

A shared starting point.

Give designers, product teams, and connected AI tools access to the same customer understanding.

Questions

Questions about Tenet?

Does Tenet replace Figma?

No. You keep designing in Figma. Tenet connects the research, personas, journeys and decisions behind that work and helps you review it.

Are persona walkthroughs user research?

No. They are agent pre-flights using a persona and a goal. They help you prepare questions to investigate. Recorded walks from colleagues and participants are labelled separately.

How much do we need to set up?

Start with one project, a prototype URL and relevant research. Build a persona from that evidence, then add tools and journey stages as they become useful.

What can our AI tools use?

Connected MCP tools can read personas, journeys, records and rules. They can request a design brief, including changes since the last build, and ask Tenet to review a page or copy.

Can we try Tenet now?

Access is currently by invitation or pilot. Request a pilot for your team or book a demo. Public signup and trial workspaces are coming.

Bring your team’s thinking into the next project.

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